2018 Hyundai Sonata Stars in Duet

Discussion in 'In the News' started by xcel, Jul 28, 2017.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Happy drivers make better drivers.

    Wayne Gerdes – CleanMPG – July 28, 2017

    2018 Hyundai Sonata ECO w/ the 178 hp and 195 lb-ft. of torque 1.6L GDI-T mated to the fast shifting 7-speed AT - $23,660 to start incl. mats and the $885 D&H charge. There is already a factory $1000 rebate across the entire 18 Sonata lineup with more to follow.

    Owners are provided with a midsize that is larger than some full-size cars - 106.1 and 16.3 cu.ft. of passenger/cargo volume - for less than midsize segment pricing while offering a competitive 28/37 mpg city/highway rating.

    Android Auto and Apple CarPlay are standard on all Sonata's. Moving to the higher end trims with FCW and the Radar CC system, the Hyundai system is about as good as Audi's in terms of lower accel/decel G forces when setup with its softest setting.

    The new steering system - stiffer shafts and retuned suspension is slightly better but nothing anyone will concern themselves with.

    Hyundai’s latest promotion push highlights the refreshed 2018 Hyundai Sonata in a manner many of us take on our daily grinds. At least I do… Sometimes. :)

    The most frustrating parts of every workday according to my wife and surely tens of millions of other Americans is the traffic-jam ladened daily commute. With that premise, Hyundai introduces the refreshed 2018 Sonata in its first national TV spot, titled “Duet.”

    Dean Evans, Chief Marketing Officer:
    The spot places the Sonata’s refreshed interior, luxurious appointments, and the latest technology. Stuck in a traffic jam, a delighted Sonata driver sings along to Sweet Caroline by Neil Diamond, and unites with another happy Sonata owner among several angst-ridden drivers on the road. The new Sonata 2.0T is featured and showcases how its captivating new design stands out in the sea of vehicles it shares the road with during a typical stop-and-go commute. Likewise, the TV spot demonstrates the advantages of confidence-inspiring preventive safety tech like the 2018 Sonata’s Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA), which is now standard equipment on all trim levels.

    The 30 and 60-second version of the new 2018 Hyundai Sonata commercial began airing on national and regional TV, and digital platforms this week.

    Inside the new Sonata, the center stack has been enhanced with larger features to fill the large dash better. Revised audio and ventilation controls are now “rocker” buttons.

    The 2018 Sonata includes 7 airbags (dual front, side, side curtain, and driver’s knee) plus Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA) standard. Sonata is also equipped with a new Lane Departure Warning system that has an enhanced Lane Keep Assist function available and Automatic Emergency Braking (AEB) with Pedestrian Detection on the Limited 2.0T.
    JonNC likes this.
  2. MaxxMPG

    MaxxMPG Hasta Lavista AAA-Vee Von't Be Bach

    Adjusted for inflation, the $23660 for that Sonata Eco costs less than the original 2011 Sonata GLS - the car that put Hyundai on the radar screen of so many midsize sedan buyers.
    The 2011 Sonata GLS automatic had an MSRP of $20395, and destination was $750, so the sticker was $21145 and most of them had extras like the $100 floor mats, and many had the $50 wheel locks. It was the deal to beat in the segment.

    Over on the BLS inflation calculator, plug in $21145 in January 2010 - the first full month the 2011 car was on sale - and you get $23903.48. That's $243.48 more than the new Eco that adds in BSD/RCTA, 3 years of Blue Link, a radio with a 7" LCD display instead of a 3" porthole with dark blue on light blue blocky text. And the unwritten bonus is that your Hyundai retailer will be happy to work with you today to make your best deal (hint - way under 23660) and send you home in it today, while the same retailer in early 2010 was putting your name on a waiting list if you were one of the buyers willing to put down a deposit.
    BillLin and xcel like this.
  3. rhwinger

    rhwinger Well-Known Member

    Still lovin' my '16 Sonata w/ technology package.

    Can't thank you enough Wayne.

    BillLin and xcel like this.
  4. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    A Google tilt brush artist doing his thing with the Sonata.


Share This Page