Hyundai Earns Top Loyalty Honor for the 8th Consecutive Year

Discussion in 'Hyundai' started by xcel, Jul 2, 2017.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    A customer loyalty streak continues unabated for the eighth consecutive year as Hyundai is again ranked No. 1 in the automotive industry in the Brand Keys Customer Loyalty Engagement Index. Brand Keys publishes this annual syndicated study to examine customers’ relationships with 740 brands in 83 categories.

    2017 Hyundai Full line

    At the brands Fountain Valley Calif. HQ.​

    For the Brand Keys 2017 survey, nearly 49,168 respondents self-selected the categories in which they are consumers and the brands for which they are customers. Brand engagement measures rational and emotional aspects of the categories to identify how well brands meet expectations that consumers hold from consideration to purchase. Brands that best meet consumers’ expectations generate the most loyalty.

    Dean Evans, CMO, Hyundai Motor America:
    Hyundai has built and maintains a loyal customer base thanks to its diverse lineup that meets the needs of a variety of North American customers. From SUVs, fuel-efficient and technology-filled sedans, and now the all-new eco-focused Ioniq, Hyundai’s product lineup continues to deliver across a wide -range of segments. All of these vehicles come packed with standard safety features and are backed by Hyundai Assurance. Hyundai Assurance is the industry’s leading owner satisfaction program that includes America’s Best Warranty (10-year, 100,000 miles powertrain limited warranty), five-years of complimentary roadside assistance and Blue Link Connected care services free for one year.

    Hyundai also continues to improve satisfaction in purchase process, with offerings like the new Ioniq Unlimited+ electric vehicle subscription program that provides Ioniq EV customers in California with one fixed monthly payment that includes unlimited miles, scheduled maintenance and electric charging reimbursement, among other features.
    fishnrib and BillLin like this.

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