A Sunday Night Massacre within the Blue Ovals Executive Suite shakes things up. Wayne Gerdes – CleanMPG – May 22, 2017 Ford's Mark Fields shown next to the sharp looking 2017 Ford Fusion is out. Jim Hackett from Ford's "Smart Mobility" division was named new CEO in a Sunday night massacre. Continued deterioration of the Iconic Automakers financials were given as the main reason... Ford first quarter profits fall 35% to $1.6B Under Fields’ leadership, Ford tried to expand as both an auto and mobility company. Meaning the standard design and build new cars, trucks and SUVs while also executing an aggressive focus into Smart Mobility including connectivity, mobility, autonomous vehicles, and data analytics. While Ford F-Series sales continue at or near record pace, the less noteworthy car offerings suffered far more than competitors mainly due to a lack of investment in new more competitive designs. Previously, Fields served as COO and was responsible for overseeing Ford’s global manufacturing expansion. Std. Exec shot of James Hackett, new Ford CEO. A relative new comer, Jim Hackett is the new Chief Executive Officer of Ford Motor Company. Prior to this position, he held the position of chairman of Ford Smart Mobility LLC, a subsidiary of Ford formed to accelerate the company’s plans to design, build, grow and invest in emerging mobility services. He was named to that position just over a year ago. Before joining Ford Smart Mobility LLC, Hackett was a member of the Ford Motor Company Board of Directors starting in 2013. As a member of the Sustainability and Innovation committee, he was actively involved with the Ford senior leadership team in launching the company’s Ford Smart Mobility plan. He also served on the Audit and the Nominating and Governance committees. Hackett was vice chairman of Steelcase, the global leader in the office furniture industry, from 2014 to 2015. He retired as CEO of Steelcase in February, 2014, after having spent 20 years leading the Grand Rapids-based office furniture company. What is most interesting is to see Ford reach down into one of their smaller branches indicating a much stronger focus on Smarter Mobility going forward. It could be a rough few years at Ford knowing they will be laying off a large number of employees across the globe as they try to come to grips with a softening global auto market that will surely cause balance sheets of the major automakers arounds the world to shrink even further. Another ax to fall revealed that Ray Day, Ford Group VP of Communications was also let go according to the report in the NY Times. No replacement to his position was named. Ray Day with an older Taurus. Day lead the company’s global external and internal communications and public relations activities. Day joined Ford in 1989 and spent most of his career leading Ford’s global communications and public relations activities related to the company’s products, design, manufacturing, sales, marketing, brand development and corporate issues. Before being named a vice president, he served as executive director of Global Corporate Communications and executive director of Global Automotive Communications.