Another record breaking month. Wayne Gerdes – CleanMPG – May 2, 2017 2017 Subaru Impreza AWD 2.0i w/ the CVT - $20,215 to start incl. the $820 D&H charge offers owners an excellent 28/38 mpgUS city/highway rating. This matches favorably with some of the segments offerings in FWD trim only! For more on the all-new Impreza, consider the 2017 AWD Subaru Impreza Preview. Last month WardsAuto awarded the Subaru Impreza one of its 10 Best Interiors for 2017. Who would have thought a Subaru anything would ever win a 10 Best Interiors award. The interior design philosophy is called “Dynamic x Solid” with a clean center stack with multifunction display, center air vents, updated multimedia system and new climate control(s). WardsAuto’s Drew Winter: The $23,615 2.0i Sport trim sedan being judged incorporates two different patterns of faux black carbon-fiber inserts with elegant metal finishes and red contrast stitching throughout the interior. 2017 Subaru Impreza Limited Interior In addition to the award-winning interior design, the Impreza has the most passenger volume at 100 cu. ft. in its class despite one of the shortest wheelbases at just 105.1”. Cargo volume for the sedan at 12.3 cu. ft. is a tad smaller than the segments competitive offerings. The 2017 Impreza is the only compact to earn top ratings in all Insurance Institute for Highway Safety (IIHS) evaluations and, when equipped with EyeSight Driver Assist Technology and Steering Responsive Headlights, it earns an IIHS 2017 TOP SAFETY PICK+ rating. Other competitors have earned a TSP+ with top ratings across the board other than their headlamp designs which is not a criteria for TSP+ ratings until next year. The new Impreza is offered in four trim levels: 2.0i, 2.0i Premium, 2.0i Sport and 2.0i Limited. Subaru April 2017 Sales Overview Subaru reported it sold 52,368 vehicles in April, the best April in history, and up 3.9 percent over the 50,380 sold in April of 2016. It was also the 65th consecutive month of month-over-month sales gains. YTD sales of 196,618 were up an even higher 7.6 percent over the 182,777 sold through the same period of 2016. The Outback, Forester, and Impreza achieved their best April sales results respectively in history. The real standout was the all-new 2017 Subaru Impreza with April sales of 8,038 vehicles, up 66.2 percent over the 4,836 sold in April of 2016.YTD sales of 26,622 are up 41.3 percent over the 18,843 sold through the same period of 2016. The U.S. Automobile April 2017 vs. April 2016 Market Share results. It was a tough month for GM in terms of their profit center(s) with the Silverado, Sierra, Colorado, and Canyon being outsold by the F-Series. Notice the RAM. For the second month in a row it outsold the Silverado. The Accord broke back into the Top 10 with the Altima falling off. Notice the highly regarded 2017 Toyota Prius Prime outsold the Volt for the first time and took the top spot in the electric segment. Kia’s Niro achieved sales of 2,939 and its sales volume is still climbing with another 235 units added from last month’s 2,704 tally. U.S. April 2017 Sales vs. April 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers GM April 2017 Sales Down 5.8% with 244,406 Vehicles sold Ford April 2017 Sales Down 7.2% with 214,695 Vehicles sold Toyota April 2017 Sales Down 4.4% with 201,926 Vehicles sold FCA April 2017 Sales Down 6.6% with 177,441 Vehicles sold Honda April 2017 Sales Down 7.0% with 138,386 Vehicles sold Nissan April 2017 Sales Down 1.5% with 121,998 Vehicles sold Hyundai April 2017 Sales were up 1.3% with 63,050 Vehicles sold Kia April 2017 Sales Down 5.6% with 53,358 Vehicles sold Subaru April 2017 Sales Up 3.9% with 52,368 Vehicles sold Mercedes-Benz April 2017 Sales Down 8.7% with 29,490 Vehicles sold VW April 2017 Sales Up 1.6% with 27,557 Vehicles sold BMW April 2017 Sales Down 12.2% with 26,105 Vehicles sold Mazda April 2017 Sales Down 7.8% with 24,164 Vehicles sold Audi April 2017 Sales Up 5.1% with 18,711 Vehicles sold Jaguar/Land Rover April 2017 Sales Up 34.5% with 8,441 Vehicles sold Mitsubishi April 2017 Sales Down 13.4% with 8,375 Vehicles sold Volvo April 2017 Sales Up 15.4% with 7,121 Vehicles sold Porsche April 2017 Sales Up 2.2% with 5,529 Vehicles sold In April, Honda moved ahead of Nissan, Kia ahead of Subaru, and both Mercedes-Benz and VW moved ahead of BMW. U.S. Automobile April 2017 sales were off 4.0 percent on a volume basis (1.44 million vs 1.50 million) but just 0.7 percent on a DSR Daily Selling Rate basis. 26 selling days in April of 2017 vs 27 in April of 2016. The industry is beginning to slow. How long the OEMs will be able to maintain profit margins with mildly sinking sales remains to be seen. Ford's weak quarter announced last week may be just the start of a longer term decline for the industry. There will still be profits but lower financial results on lower volumes are probably in the cards for the U.S. market over the short to intermediate term.