Sales are off slightly but the profit heavy pickups continue to roll out the door at a 70k/month rate. Wayne Gerdes – CleanMPG – May 2, 2017 2017 Ford Fusion Energi PHEV-22 in SE trim - $33,995 to start incl. the $875 D&H charge offers owners 22-miles on the plug and a 43/41 mpgUS city/highway rating from the hybrid drivetrain. A healthy $6k discount off of MSRP can be found all over Calif. according to TrueCar. Add in the $4,007 Federal Tax Credit and $1,500 Calif. State tax rebate and you are looking at just $22,500 plus the TTL for a classy looking midsize with a superb efficiency quotient. Ford April 2017 Sales Overview Ford April 2017 U.S. sales of 214,695 was down 7.2 percent below the 231,316 sold in April of 2016. On a daily selling rate basis, sales were off just 3.6 percent. YTD sales of 831,997 vehicles was down 5.1 from the 876,942 sold through the same period of 2016. The daily selling rate YTD decline was a slightly smaller 4.2 percent. Retail sales totaled 140,762 vehicles, down 10.5 percent while fleet sales were flat with 73,933 vehicles sold. Counteracting the sales declines was the average transaction pricing (ATP) which was up $1,900 YOY. Ford brand SUV sales totaled 67,309 vehicles last month, up 3 percent, for a new April record. Like a broken record, the brand was made by the Ford F-Series. April sales of 70,657 was down 0.2 percent from the 70,774 sold in April of 2016. On a DSR basis however, sales were actually up 3.7 percent. YTD sales of 275,938 was up 7.4 percent over the 256,895 sold through the same period of 2016. ON a DSR basis, YTD sales were up an even stronger 8.5 percent. The F-Series Super Duty transaction pricing reached an April record $58,200. The Ford Fusion Hybrid continues to power the Blue Ovals green fleet. While it did not challenge the Prius Liftback last month, 4,509 were delivers, up 121.6 percent over the 2,035 sold in April of 2016. On a DSR basis, sales were up 130.1 percent. YTD sales of 20,169 are up an even more impressive 179.0 percent over the 7,229 sold through the same period of 2016. On a DSR basis, the YTS results were up 181.8 percent. The U.S. Automobile April 2017 vs. April 2016 Market Share results. It was a tough month for GM in terms of their profit center(s) with the Silverado, Sierra, Colorado, and Canyon being outsold by the F-Series. Notice the RAM. For the second month in a row it outsold the Silverado. The Accord broke back into the Top 10 with the Altima falling off. Notice the highly regarded 2017 Toyota Prius Prime outsold the Volt for the first time and took the top spot in the electric segment. Kia’s Niro achieved sales of 2,939 sold and its sales volume is still climbing with another 235 units added from last month’s 2,704 sold. U.S. April 2017 Sales vs. April 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers GM April 2017 Sales Down 5.8% with 244,406 Vehicles sold Ford April 2017 Sales Down 7.2% with 214,695 Vehicles sold Toyota April 2017 Sales Down 4.4% with 201,926 Vehicles sold FCA April 2017 Sales Down 6.6% with 177,441 Vehicles sold Honda April 2017 Sales Down 7.0% with 138,386 Vehicles sold Nissan April 2017 Sales Down 1.5% with 121,998 Vehicles sold Hyundai April 2017 Sales were up 1.3% with 63,050 Vehicles sold Kia April 2017 Sales Down 5.6% with 53,358 Vehicles sold Subaru April 2017 Sales Up 3.9% with 52,368 Vehicles sold Mercedes-Benz April 2017 Sales Down 8.7% with 29,490 Vehicles sold VW April 2017 Sales Up 1.6% with 27,557 Vehicles sold BMW April 2017 Sales Down 12.2% with 26,105 Vehicles sold Mazda April 2017 Sales Down 7.8% with 24,164 Vehicles sold Audi April 2017 Sales Up 5.1% with 18,711 Vehicles sold Jaguar/Land Rover April 2017 Sales Up 34.5% with 8,441 Vehicles sold Mitsubishi April 2017 Sales Down 13.4% with 8,375 Vehicles sold Volvo April 2017 Sales Up 15.4% with 7,121 Vehicles sold Porsche April 2017 Sales Up 2.2% with 5,529 Vehicles sold In April, Honda moved ahead of Nissan, Kia ahead of Subaru, and both Mercedes-Benz and VW moved ahead of BMW. U.S. Automobile April 2017 sales were off 4.0 percent on a volume basis (1.44 million vs 1.50 million) but just 0.7 percent on a DSR Daily Selling Rate basis. 26 selling days in April of 2017 vs 27 in April of 2016. The industry is beginning to slow. How long the OEMs will be able to maintain profit margins with mildly sinking sales remains to be seen. Ford's weak quarter announced last week may be just the start of a longer term decline for the industry. There will still be profits but lower financial results on lower volumes are probably in the cards for the U.S. market over the short to intermediate term.