Keep watching the Fusion Hybrid as it is clearly outdistancing its competitors. Wayne Gerdes – CleanMPG – Aug, 2, 2016 Ford July 2016 Sales Overview In July, Ford sold 216,479 vehicles, down 2.8 percent below the 222,731 sold in July of 2015 with the same number of selling days. Ford’s total truck sales, including pickups and vans, grew 5 percent in July versus a year ago with 87,104 vehicles sold. This despite the small shortfall in F-Series sales. Expect that to turn with the release of the 2017 Super Duty pickups later this fall. Fleet sales were up 6 percent with 55,321 sold. Retail sales were down 6 percent, with 161,158 sold. Van sales reached their best July sales since 1978, with 20,236 sold. Ford’s Average Transaction Pricing (ATP) grew $1,600 in July versus July of 2015, more than double the industry average. Most of which is due to the continued shift to more expensive and profitable trucks and SUVs. Ford July 2016 Sales Highlights As mentioned in the Byline, the 2016 Fusion Hybrid is showing excellent sales momentum with 3,519 vehicles sold, up 63.1 percent over the 2,157 sold in July of 2015. Most noticeable is how far ahead of the Camry Hybrid the Ford Fusion Hybrid July sales are. A sharp looking and very efficient car with the latest technology - 2017 arrives with Android Auto and Apple CarPlay with SYNC 3.0 right out of the gate - is bound to sell well despite low gasoline prices. The results speak for themselves. And this is just prior to the new 2017 which is set to be released at any time. While the current 2017 Fusion Hybrid is rated at 43/41/42 mpgUS city/highway/combined rating which is 1 mpg lower on the city cycle than the 2016, the EPA removed all hybrids efficiency prowess by a small margin. On the unadjusted basis, the upcoming 2017 Fusion hybrid matches the 2016 in the city, is 3 more mpg higher on the highway and one more mpg higher overall. Fusion Hybrid YTD sales of 15,006 is up 1.1 percent over the 14,840 sold through the same period of 2015. Market Share Detail In July, GM and Ford market share were both down a significant 0.5 percent. Honda on the other hand experienced an uptick of 0.4 percent while Hyundai and Kia share were up both 0.2 percent. On a volume basis, July of 2016 US Auto sales of 1.52 million vehicles was up 0.6 percent over July of 2015s 1.51 million vehicles result. 2016 YTD sales of 10.11 million is up 1.0 percent above the 10.01 million vehicles sold through the same period of 2015. U.S. July 2016 Sales vs. July 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM July 2016 Sales Down 1.9% with 267,258 Vehicles Sold Ford July 2016 Sales Down 2.8% with 216,479 Vehicles Sold Toyota July 2016 Sales Down 1.4% with 214,233 Vehicles Sold FCA July 2016 Sales Up 1.3% with 180,727 Vehicles Sold Honda July 2016 Sales Up 4.4% with 152,799 Vehicles Sold Nissan July 2016 Sales Up 1.2% with 132,475 Vehicles Sold Hyundai July 2016 Sales Up 5.6% with 75,003 Vehicles Sold Kia July 2016 Sales Up 6.5% with 59,969 Vehicles Sold Subaru July 2016 Sales Up 3.1% with 52,093 Vehicles Sold Mercedes-Benz July 2016 Sales Up 7.2% with 32,288 Vehicles Sold BMW July 2016 Sales Down 5.0% with 30,551 Vehicles Sold VW July 2016 Sales Down 8.1% with 28,758 Vehicles Sold Mazda July 2016 Sales Up 2.8% with 27,915 Vehicles Sold Audi July 2016 Sales Up 4.0% with 18,364 Vehicles Sold In June, Toyota moved within 2,246 vehicles of overtaking Ford for the 2nd position, Honda overtook Nissan for the 5th spot, Mercedes-Benz overtook BMW for the 10 position, and VW moved ahead of Mazda to occupy the 12th spot. The seasonally adjusted annual selling rate (SAAR) for light vehicles in July was 17.9 million vehicles. On a YTD sales basis, light-vehicle SAAR was 17.3 million vehicles.