Tough month and ongoing year for the proud German automaker. Wayne Gerdes – CleanMPG – May 3, 2016 2016 BMW 330e PHEV-14 - $44,696 to start including the $995 D&H charge offers owners 14 miles of all-electric range and a 28/36 mpgUS city/highway rating. BMW April 2016 Sales Overview The BMW Group reported it achieved April sales of 29,747 vehicles, down 8.3 percent below the 32,428 sold in April of 2015. Year to date sales of 111,199 vehicles is off even further, down 10.1 percent below the 123,697 vehicle sold through the same period of 2015. BMW branded vehicles reached 24,951 new owners, down 7.4 percent compared to the 26,952 vehicles sold in April, 2015. Year-to-date, the BMW brand by itself is down 9.4 percent on sales of 95,564 compared to 105,444 sold in the first four months of 2015. In April, MINI reported it sold 4,796 automobiles, a decrease of 12.4 percent from the 5,476 sold in the same month a year ago. Year-to-date, MINI reported sales of 15,635, a decrease of 14.3 percent from 18,253 automobiles sold in the first four months of 2015. Could the BMW persona of prestige, luxury and performance be over in the U.S.? They have expanded their model lineup to include efficient plug-ins and CUVs for every buyer so they have product. Something deeper must going on. MINI’s design is excellent yet sales results are falling woefully short of competitors as well. BMW April 2016 Sales Highlights Not much to add here. April 2016 Market Share and Industry Sales Detail In March Honda picked up significant market share. On a volume basis, March sales of 1.50 million vehicles was up 3.4 percent over April of 2015s 1.45 million vehicles sold result. 2016 YTD sales of 5.55 million is up 2.8 percent over the 5.4 million vehicles sold through period of the same 2015. U.S. April 2016 Sales vs. April 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM April 2016 Sales Down 3.5% with 259,557 Vehicles Sold Ford April 2016 Sales Up 4.0% with 231,316 Vehicles Sold Toyota April 2016 Sales Up 3.8% with 211,125 Vehicles Sold FCA April 2016 Sales Up 5.6% with 199,631 Vehicles Sold Honda April 2016 Sales up 14.4% with 148,829 Vehicles Sold Nissan April 2016 Sales Up 12.8% with 123,861 Vehicles Sold Hyundai April 2016 Sales Down 8.5% with 62,213 Vehicles Sold Kia April 2016 Sales up 6.1% with 56,508 Vehicles Sold Subaru April 20165 Sales Up 6.6% with 50,380 Vehicles Sold Mercedes-Benz April 2016 Sales down 0.4% with 32,291 Vehicles Sold BMW April 2016 Sales Down 8.3% with 29,747 Vehicles Sold VW April 2016 Sales Down 9.7% with 27,112 Vehicles Sold Mazda April 2016 Sales Up 8.6% with 26,195 Vehicles Sold Audi April 2016 Sales Up 5.8% with 17,801 Vehicles Sold In April, Honda and Mercedes-Benz moved back ahead of Nissan and BMW respectively. The seasonally adjusted annual selling rate (SAAR) for light vehicles in April was approximately 17.6 million vehicles. Calendar-year-to-date, the light vehicle SAAR was 17.4 million vehicles.