Outback was the lone March sales standout. Wayne Gerdes – CleanMPG – April 1, 2016 Subaru March 2016 Sales Overview Subaru of America reported record sales for March 2016 totaling 49,285 vehicles, a supply-constrained 0.4 percent gain over the 49,111vehicles sold in March of 2015. On a daily selling rates basis, sales were down 7.1 percent. Year-to-date sales of 132,397 vehicles was up 0.9 percent gain over the same period in 2015. According to the company, March was the 25th consecutive month of 40,000+ vehicle sales for the company, the best first quarter in history and the 52 consecutive months of month-over-month sales increases. Subaru March 2016 Sales Highlights The lone March sales highlight was the Outback with 14,122 vehicles. Up 12.9 percent over the 12,504 sold in March of 2015. On a daily selling rate basis, sales were up 12.9 percent. 2015 Subaru Outback Year to date sales of the Outback reached 37,271 vehicles, up 5.0 percent over the 35,487 sold during the same period a year ago. It was also the 25 consecutive month in which more than 10,000 Outbacks were sold. In March both Ford and Nissan picked up significant market share. On a volume basis, March sales of 1.59 million vehicles was up 3.2 percent over March of 2015s 1.54 million vehicles sold result. YTD sales of 4.05 million is up 2.5 percent over the 3.95 million vehicles sold through the same period of 2015. U.S. March 2016 Sales vs. March 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers Ford U.S. March 2016 Sales Up 8.0% with 254,711 Vehicles Sold GM U.S. March 2016 Sales Up 0.9% with 252,128 Vehicles Sold Toyota March 2016 Sales Down 2.7 % with 219,842 Vehicles Sold FCA U.S. March 2016 Sales Up 8.0% with 213,187 Vehicles Sold Nissan U.S. March 2016 Sales Up 12.7% with 163,559 Vehicles Sold Honda U.S. March 2016 Sales Up 9.4% with 138,221 Vehicles Sold Hyundai U.S. March 2016 Sales Up 0.4% with 75,310 Vehicles Sold Kia U.S. March 2016 Sales Down 0.8% with 58,279 Vehicles Sold Subaru U.S. March 2016 Sales Up 0.4% with 49,285 Vehicles Sold BMW U.S. March 2016 Sales Down 13.3% with 34,795 Vehicles Sold Mercedes-Benz U.S. March 2016 Sales Down 3.6% with 31,715 Vehicles Sold VW U.S. March 2016 Sales Down 10.4% with 26,914 Vehicles Sold Mazda U.S. March 2016 Sales Down 27.2% with 23,396 Vehicles Sold Audi U.S. March 2016 Sales Up 7.5% with 18,392 Vehicles Sold In March, Ford overtook GM by the slimmest of margins, Nissan continues to outpace Honda, Kia is cementing its sales lock over Subaru and BMW overtook Mercedes-Benz. Light trucks continued to dominate the industry with the sales mix of 58 percent. The industry achieved US sales of around 1.59 million vehicles in March, the best March in in over a decade. YTD SAAR is 17.4 million, the best first quarter start since 2001.