Forte was the highlight. Wayne Gerdes – CleanMPG – April 1, 2016 Kia March 2016 Sales Overview In March Kia sold 58,279 vehicles, down 0.8 percent from the 58,771 vehicles sold in March of 2015. On a daily selling rate, sales were down 8.2 percent. Year to date, Kia U.S. sales reached a new first quarter record of 146,321 vehicles sold, up 3.7 percent over the 141,100 sold through the same period of 2015. Kia March 2016 Sales Highlights The Kia Forte was the only real March sales standout. Sales of 10,406 vehicles was up 38.1 percent over the 7,537 sold in March of 2015. Year to date sales of 23,922 vehicles was up 22.6 percent over the 19,508 sold through the same period of 2015. 2017 Kia Forte In March both Ford and Nissan picked up significant market share. On a volume basis, March sales of 1.59 million vehicles was up 3.2 percent over March of 2015s 1.54 million vehicles sold result. YTD sales of 4.05 million is up 2.5 percent over the 3.95 million vehicles sold through the same period of 2015. U.S. March 2016 Sales vs. March 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers Ford U.S. March 2016 Sales Up 8.0% with 254,711 Vehicles Sold GM U.S. March 2016 Sales Up 0.9% with 252,128 Vehicles Sold Toyota March 2016 Sales Down 2.7 % with 219,842 Vehicles Sold FCA U.S. March 2016 Sales Up 8.0% with 213,187 Vehicles Sold Nissan U.S. March 2016 Sales Up 12.7% with 163,559 Vehicles Sold Honda U.S. March 2016 Sales Up 9.4% with 138,221 Vehicles Sold Hyundai U.S. March 2016 Sales Up 0.4% with 75,310 Vehicles Sold Kia U.S. March 2016 Sales Down 0.8% with 58,279 Vehicles Sold Subaru U.S. March 2016 Sales Up 0.4% with 49,285 Vehicles Sold BMW U.S. March 2016 Sales Down 13.3% with 34,795 Vehicles Sold Mercedes-Benz U.S. March 2016 Sales Down 3.6% with 31,715 Vehicles Sold VW U.S. March 2016 Sales Down 10.4% with 26,914 Vehicles Sold Mazda U.S. March 2016 Sales Down 27.2% with 23,396 Vehicles Sold Audi U.S. March 2016 Sales Up 7.5% with 18,392 Vehicles Sold In March, Ford overtook GM by the slimmest of margins, Nissan continues to outpace Honda, Kia is cementing its sales lock over Subaru and BMW overtook Mercedes-Benz. Light trucks continued to dominate the industry with the sales mix of 58 percent. The industry achieved US sales of around 1.59 million vehicles in March, the best March in in over a decade. YTD SAAR is 17.4 million, the best first quarter start since 2001.