Civic and Accord prove their metal is stronger than the lure of the CUV. Wayne Gerdes – CleanMPG – April 1, 2016 Honda March 2016 Sales Overview Honda reported it sold 138,221 Honda and Acura vehicles in March, up 9.4 percent over the 126,293 sold in March of 2015. On a daily selling rate basis, March sales were up 1.3 percent. YTD sales of 357,703 vehicles was up 7.1 percent over the 333,943 vehicles sold through the same period of 2015. Honda March 2016 Sales Highlights Honda sales exceeded the previous March sales total with a record setting performance from the all-new 10th gen Civic. With sales records set in each of the past three months, the Civic Sedan is eeking out a C-segmen tlead over theits rival, the Corolla. Civic March sales of 32,855 was up 21.8 over the 26,985 sold in March of 2015. It was a new Civic March record. YTD Civic sales of 87,303 was up 87,303 were up 30.8 percent over the 66,722 sold during the same period of 2015. March Accord sales of 30,523 was up 17.3 percent over the 26,018 sold in March of 2015. YTD Accord sales of 77,073 are up 12.3 percent over the 68,645 sold through the same period of 2015. In March both Ford and Nissan picked up significant market share. On a volume basis, March sales of 1.59 million vehicles was up 3.2 percent over March of 2015s 1.54 million vehicles sold result. YTD sales of 4.05 million is up 2.5 percent over the 3.95 million vehicles sold through the same period of 2015. U.S. March 2016 Sales vs. March 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers Ford U.S. March 2016 Sales Up 8.0% with 254,711 Vehicles Sold GM U.S. March 2016 Sales Up 0.9% with 252,128 Vehicles Sold Toyota March 2016 Sales Down 2.7 % with 219,842 Vehicles Sold FCA U.S. March 2016 Sales Up 8.0% with 213,187 Vehicles Sold Nissan U.S. March 2016 Sales Up 12.7% with 163,559 Vehicles Sold Honda U.S. March 2016 Sales Up 9.4% with 138,221 Vehicles Sold Hyundai U.S. March 2016 Sales Up 0.4% with 75,310 Vehicles Sold Kia U.S. March 2016 Sales Down 0.8% with 58,279 Vehicles Sold Subaru U.S. March 2016 Sales Up 0.4% with 49,285 Vehicles Sold BMW U.S. March 2016 Sales Down 13.3% with 34,795 Vehicles Sold Mercedes-Benz U.S. March 2016 Sales Down 3.6% with 31,715 Vehicles Sold VW U.S. March 2016 Sales Down 10.4% with 26,914 Vehicles Sold Mazda U.S. March 2016 Sales Down 27.2% with 23,396 Vehicles Sold Audi U.S. March 2016 Sales Up 7.5% with 18,392 Vehicles Sold In March, Ford overtook GM by the slimmest of margins, Nissan continues to outpace Honda, Kia is cementing its sales lock over Subaru and BMW overtook Mercedes-Benz. Light trucks continued to dominate the industry with the sales mix of 58 percent. The industry achieved US sales of around 1.59 million vehicles in March, the best March in in over a decade. YTD SAAR is 17.4 million, the best first quarter start since 2001.