#CAS16 - A few minutes with Kia America's COO and Exec VP, Michael Sprague

Discussion in 'Kia' started by xcel, Feb 12, 2016.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    We had a little sit down with Kia Motors America COO and Exec. VP, Michael Sprague to talk about their block buster alternative fuel releases - Optima HEV and PHEV-27 as well as the Niro Hybrid CUV - releases from the Kia area at the 2016 Chicago Auto Show.



    Wayne
     
    BillLin likes this.
  2. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    Some marketing "genius" has decided that people don't want a hybrid that "looks like a hybrid". I guess that means some weird space-ship styling like the Toyota Prius. Maybe Toyota didn't get that memo.

    Good luck selling the Niro.
     
    xcel likes this.
  3. BillLin

    BillLin MASS: 2018 Bolt EV and 2017 Prime

    Target is 50 mpg. Easy to say, but hard to do. I have doubts. I wish Kia well and that I get to eat my words. I'm thinking of the comparison between the Prius hatch and the Prius V. That extra height (I don't recall the weight difference) really dropped the fuel economy. Another comparison is the Fusion hybrid vs. the C-MAX hybrid. Similar underpinnings but the aerodynamics favor the sedan.
     
    xcel likes this.

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