Soul and Sportage provide a good month. “Walken Closet” promises to make a better next. Wayne Gerdes – CleanMPG – Feb. 2, 2016 Academy Award-winner Christopher Walken stars in “Walken Closet”. Kia’s 2016 Super Bowl commercial employs a wild stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Set to air in the Q4 of the big game – “Walken Closet” is the centerpiece of Kia’s multiplatform campaign spotlighting the all-new 2016 Optima as an alternative in a vehicle segment that Kia portrays as basic, boring and uninspired. Walken explains, Before and after the Super Bowl, the fully integrated campaign brings the spirit of “Walken Closet” to life across multiple channels and influencers. Beginning on Wednesday, February 3, consumers can download a $25 Visa pre-paid card test drive voucher at Kia.com that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of the all-new 2016 Optima. Kia January 2016 Sales Overview After setting an all-time annual sales record in 2015, Kia recorded its best-ever January sales of 38,305 vehicles, flat compared to the 38,299 vehicles sold in January of 2015. It was the hard charging brands ninth consecutive monthly sales record. Kia January 2016 Sales Highlights The sales record was driven by a 12.9 percent increase in Soul sales of 9,191 vehicles. The Sportage CUV achieved sales of 4,803 vehicles, up 57.3 percent over the 3,054 vehicles sold in January of 2015. Which sock would you choose? Notice the Nissan, Toyota and Ford declines while GM and especially Chrysler picked up significant market share. U.S. January 2016 Sales vs. January 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM January 2016 Sales Up 0.5% with 203,745 Vehicles Sold Ford January 2016 Sales Down 2.6% with 173,723 Vehicles Sold Toyota January 2016 Sales Down 4.7% with 161,283 Vehicles Sold FCA January 2016 Sales Up 6.9% with 155,037 Vehicles Sold Nissan January 2016 Sales Up 1.6% with 105,734 Vehicles Sold Honda January 2016 Sales Down 1.7% with 100,497 Vehicles Sold Hyundai January 2016 Sales Down 1.1% with 45,011 Vehicles Sold Subaru January 20165 Sales Up 0.7% with 41,101 Vehicles Sold Kia January 2016 Sales Flat with 38,305 Vehicles Sold Mercedes-Benz January 2016 Sales Up 1.3% with 26,962 Vehicles Sold BMW January 2016 Sales Down 4.0% with 21,320 Vehicles Sold VW January 2016 Sales Down 14.6% with 20,079 Vehicles Sold Mazda January 2016 Sales Down 2.8% with 19,703 Vehicles Sold Audi January 2016 Sales Up 2.7% with 11,850 Vehicles Sold Anyone notice that Nissan sales outpaced Honda in January? The seasonally adjusted annual selling rate (SAAR) for light vehicles in January was approximately 17.5 million vehicles.