Honda January 2016 Sales Down 1.7% with 100,497 Vehicles Sold

Discussion in 'In the News' started by xcel, Feb 4, 2016.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] All-new 2016 Civic outsells CR-V and Accord!

    [​IMG]Wayne Gerdes – CleanMPG – Feb. 2, 2016

    2016 Honda Civic LX with the CVT – A somewhat pricey $20,275 incl. $835 D&H to start with local dealers discounting up to $1,500 according to TrueCar estimates. It provides owners with a 31/41 mpgUS city/.highway rating.

    Honda January 2016 Sales Overview

    Honda reported January sales of 100,497 Honda and Acura vehicles, a decrease of 1.7 percent from the 102,184 vehicles sold in January of 2015 in a month with two fewer selling days and one less weekend than January of 2015.

    On a daily selling rate basis (DSR) however, sales were up 6.5 percent.

    Despite the selling days and poor weather on both coasts, Honda on its own set a new January record with 90,247 vehicles sold. Car sales of 50,812 and truck sales of 39,435 set the pace for the month.

    Acura sales totaled 10,250, down 14.5 percent in January compared to January of 2015.

    [​IMG]

    Honda January 2016 Sales Highlights

    The all-new award winning 2016 Civic Sedan was the company’s bestselling vehicle in January with 26,741 sold, up a whopping 43.0 percent over the 18,699 sold in January of 2015 while setting an all-time January sales record.

    The Accord (20,765, down 1.2 percent) and CR-V (19,208, down 17.2 percent) were the brands next two best sellers.
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    Notice the Nissan, Toyota and Ford declines while GM and especially Chrysler picked up significant market share.

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    U.S. January 2016 Sales vs. January 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers

    GM January 2016 Sales Up 0.5% with 203,745 Vehicles Sold
    Ford January 2016 Sales Down 2.6% with 173,723 Vehicles Sold
    Toyota January 2016 Sales Down 4.7% with 161,283 Vehicles Sold
    FCA January 2016 Sales Up 6.9% with 155,037 Vehicles Sold
    Nissan January 2016 Sales Up 1.6% with 105,734 Vehicles Sold
    Honda January 2016 Sales Down 1.7% with 100,497 Vehicles Sold
    Hyundai January 2016 Sales Down 1.1% with 45,011 Vehicles Sold
    Subaru January 20165 Sales Up 0.7% with 41,101 Vehicles Sold
    Kia January 2016 Sales Flat with 38,305 Vehicles Sold
    Mercedes-Benz January 2016 Sales Up 1.3% with 26,962 Vehicles Sold
    BMW January 2016 Sales Down 4.0% with 21,320 Vehicles Sold
    VW January 2016 Sales Down 14.6% with 20,079 Vehicles Sold
    Mazda January 2016 Sales Down 2.8% with 19,703 Vehicles Sold
    Audi January 2016 Sales Up 2.7% with 11,850 Vehicles Sold

    Anyone notice that Nissan sales outpaced Honda in January?

    The seasonally adjusted annual selling rate (SAAR) for light vehicles in January was approximately 17.5 million vehicles.
     
    BillLin likes this.
  2. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    Honda's commercial for Super Bowl 50 stars the 2017 Honda Ridgeline pickup with a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love.”



    "A New Truck to Love"

    Directed by Oscar-nominated director Bryan Buckley, the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs.

    The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market. A pickup unlike any other, Ridgeline's innovative features include the available truck-bed audio system and the standard in-bed storage trunk and dual-action tailgate.

    "A New Truck to Love" Storyline and Direction

    Buckley was selected to bring this story to life, both for his experience in creating entertaining Super Bowl ads with a beautiful, cinematic feel and his ability to create the nuanced comedic tone Honda was seeking with this spot.

    Created and produced by RPA, agency of record for Honda, "A New Truck to Love" was shot using real sheep and a trained sheep dog. The special effects were produced staying true to the anatomy and natural behavior of sheep. This included study of the movement of sheep's mouths to determine how their facial muscles might react while singing.

    Camp Ridgeline and Additional Campaign Elements

    The Super Bowl spot kicks off a new multiplatform campaign that will effectively re-launch the Ridgeline truck, including activations across several platforms, screens and online properties. As part of the digital campaign, Honda will take over the ESPN and MSN home pages on Sun., Feb. 7, and Mon., Feb. 8. Short videos will be posted to Honda's social channels before and after the Super Bowl highlighting the truck's new features. A lead generation card will run on Twitter throughout February for users who would like to sign up for additional information on the all-new Ridgeline.

    Wayne
     
  3. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    Acura showcased the next generation NSX to the soundtrack of an iconic American rock song in a new commercial shown within Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar.

    "What He Said"



    The new Acura Super Bowl commercial was posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot.

    Acura Super Bowl Spot Creative Concept

    Tagged with the words "What He Said," the Acura Super Bowl commercial demonstrates the NSX is better described through raw emotion than words alone. This is the first time Van Halen has released Runnin' with the Devil for use in advertising. The 30-second visual tour de force relies on the elegant design and powerful inner-workings of the NSX, with Runnin' with the Devil building softly in the background, before erupting in a powerful crescendo through rapid-fire vocals – hollers and screams responding to every camera movement across the intricate details of the NSX.

    The color palette of the NSX Super Bowl commercial is a deliberately vibrant red, white and blue, a celebration of the all-new 2017 NSX, the only supercar designed, developed and manufactured in the U.S. Exclusive global production of the NSX is set to begin this spring at the new Performance Manufacturing Center in Marysville, Ohio1. Acura was the first international luxury nameplate to develop and manufacture products in America.

    Social Media and Digital Activations and NSX Experience


    Acura’s social media activations culminate in delivering a Precision Crafted Performance experience. Through Twitter Conversational Video, viewers generate a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages.

    Extending to the digital space, the brand will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. Additionally, starting Feb. 25, those interested in purchasing an NSX can contact an authorized Acura retailer to place their order.

    2017 Acura NSX

    Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort.

    Wayne
     
  4. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    The people at the Super Bowl party I attended , were , of course , clueless about cars. They guessed the NSX was a Lamborghini. Which probably makes Acura happy.
     
    xcel likes this.

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