In III, a cocky young gunslinger guaranteed and then delivered a victory to bring an unlikely trophy to Broadway. In XVIII, a shifty running back in silver and black reversed field to stun Washington and to raid a title for L.A. In XX, the most dominating defense ever to play the game brought the first accolades to Chicago. In XLII, a previously unheralded wide receiver’s helmet catch ruined a perfect season. And in 50, the 2016 Toyota Prius will make a play of its own, starring in a 90-second ad that will air Feb. 7 during America’s biggest sporting event. Those guys didn’t deliver the biggest plays on the biggest stage by accident. They worked at it, bled for it. They practiced and practiced until it just came naturally. They had swagger, sure, but how could they not? When you do what you do for so long, great performances just become second nature. And we’re not saying Prius is going to outshine those other performances but with 50+ mpg and a sleek new design, Toyota has a little extra swagger with this all-new redesigned icon. Toyota brought it to market in Japan in 1997, and to the U.S. in 2000. Since then, it’s been improvement after improvement. The fourth generation with a longer, sleeker exterior, a low center of gravity, and world-changing technology that will toss everything you thought you knew about Prius driving out the window. You see, this is big. And the only stage big enough to handle this Prius is 50, the game so big roman numerals can’t do it justice anymore. You don’t run ads for a car like this on a late night infomercial. You go to the biggest stage, where more than 100 million people gather round, wide-eyed and drop-jawed in between scoops of guacamole dip. This year a 30-second advertisement during the Super Bowl costs a cool $4.5 million USD.