BMW Motorrad 2014 Results

Discussion in 'Street and Performance Bikes' started by xcel, Jan 21, 2015.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    I do not talk bikes nearly as much as I should but BMW had a good year in 2014.

    In 2014 BMW Motorrad sold more vehicles than in 2013 and in doing so, achieved record sales results for the fourth consecutive time.

    In December, BMW sold 7,032 bikes globally, up 10.9 percent over the 6,343 bike sold in December of 2013. For the year, the company sold 123,495 bikes worldwide in 2014, up 7.2 percent over the 115,215 bikes sold during all of 2013.

    Germany continues to be the most successful single market for the brand with 21,714 bikes sold and a market share greater than 25 percent.

    USA sales finished the year in second position with 15,301 bikes sold, up 8.5 percent over the 14,100 sold in all of 2013.

    In 2014 the brand launched five new models worldwide. The R nineT, C evolution – an all-electric Maxi-Scooter were to key contributors.

    The most popular BMW Motorrad bike continues to the most profitable in the form of R 1200 GS and GS Adventure with over 40,000 sold. The BMW R 1200 RT takes third place with 12,140 units sold.

    The R nineT sold exceptionally well. In its first year with 8,488 bikes delivered worldwide. This makes the roadster the fourth most successful model in the BMW Motorrad product portfolio. With more than 10,000 bikes sold, the S 1000 R and the S 1000 RR both achieved excellent sales result.

    The middle range bikes and the ones I believe are the best of the brand F 800 GS/GS Adventure sold in 7,040/4,278 quantities. The F 700 GS was picked up by 6,499 new owners, the F 800 R by 3,953 new owners and F 800 GT by 3,901 new owners.

    2015 BMW F800 GS Adventure

    [​IMG]

    The Maxi Scooters C 650 GT and C 600 Sport reached 6,391 new riders hands.

    Wayne
     

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