Kia's Loveless Out, Sprague In

Discussion in 'Kia' started by xcel, Feb 10, 2014.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    Michael Sprague has assumed the new position of Executive VP of Sales and Marketing with Adam Perlow named the newly created VP of Sales Operations.

    With Kia’s U.S. sales drop of 4 percent last year, its first since the recession in 2008, Kia announced that effective immediately, Michael Sprague, formerly Executive VP of Marketing and Communications, has assumed the newly created role of Executive VP of Sales and Marketing following the departure of Executive VP of Sales, Tom Loveless. Under the new organizational structure, Adam Perlow, formerly KMA’s Eastern Region Executive Director, has been named VP of Sales Operations and will report to Mr. Sprague.

    Sprague, joined KMA in 2008 from Ford’s Lincoln-Mercury Marketing Group with stints at Mazda prior to that, will serve as the central point of contact for all sales and marketing activities, and as part of the restructuring, retail development will report to him. During his tenure, KMA has successfully launched 16 all-new or significantly redesigned vehicles while also increasing consumer awareness, perception and consideration for the brand through expanded marketing activities, including: Super Bowl advertising, the award-winning hamster marketing campaigns for the Soul urban passenger vehicle, and high-profile sports marketing initiatives including Kia's "Official Automotive Partner" relationships with the NBA and LPGA.

    Following on the heels of John Krafcik’s ouster from Hyundai, apparently the Korean’s do not like to see sales missteps. Tom’s role as VP of Sales featured him as the company’s face given he was the key presenter at Auto Shows across the U.S. However, it appeared he had little control over day to day operations and new product design that could affect the company’s overall sales outcome rolling well into the future.

    I did not know Tom well but have had conversations with Michael and he is sharp, focused, and probably one of the attributes the Korean owners like most, he’s tenacious.


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