2014 Chicago Auto Show Is About to Begin!

Discussion in 'In the News' started by xcel, Feb 6, 2014.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG]The Windy City is host to another annual onslaught of cars, trucks, SUVs, and unfortunately snow and cold.

    [fflash=left]http://www.youtube.com/v/g2798rorswY?version=3[/fflash]Wayne Gerdes - CleanMPG - Feb. 5, 2014

    The Media Preview for the 2014 Chicago Auto Show will kick off on tomorrow morning, Feb. 6 at 08:00 AM with the Midwest Automotive Media Association (MAMA) breakfast. MAMA President Kirk Bell will present the MAMA Family Vehicle of the Year Award, and introduce the keynote speaker Toyota's Bob Carter, Senior VP of Automotive Operations.

    At noon, The Economic Club of Chicago returns to host a luncheon featuring guest speaker Joe Hinrichs, President of The Americas and Executive VP of Ford.

    Like all media previews you have seen us attend in the recent past, the Chicago Auto Show will feature a number of manufacturer-related press events, including firm commitments for world introductions from Chevrolet, Ford, Kia, Nissan, Ram, Subaru, Toyota, Volkswagen and Volvo.

    To keep up, just watch the Twitter feed along the right side of the home page to see quick tweets and pics of vehicles and news from the show floor.

    What is the WOMMA thingie?

    Driving Engagement Social Media Award Returns to the 2014 Chicago Auto Show is presented by “Word of Mouth Marketing Association” (WOMMA).

    The Chicago Automobile Trade Association, producer of the Chicago Auto Show, and Word of Mouth Marketing Association (WOMMA) have teamed up again to present one automotive manufacturer with the “Driving Engagement Award” for the most innovative social media campaign of 2013.

    WOMMA, the non-profit trade association dedicated to the word of mouth and social media marketing industry, will kick off the 2014 Chicago Auto Show Social Media Preview with a special Driving Engagement Award ceremony on Friday, Feb. 7 at 8:30 a.m. to announce the winner and the two runners-up.

    And Connected World?

    In a smartphone-centric world, automakers aren’t just selling cars anymore; they’re playing an integral role in shaping the “connected world” future. Cars themselves are becoming mobile hotspots that link the vehicle to the home and to the outside world. In-car connectivity future. Cars themselves are becoming mobile hotspots that link the vehicle to the home and to the outside world. In-car connectivity applications now allow a vehicle to interact with other aspects of an owner’s life.Many of today’s cars have features that go beyond hands-free calling, as some are able to read text messages aloud and access owner’s social media accounts. Moreover, car connectivity is becoming a two-way street as vehicles are now also able to send pertinent information back to their owners via their smartphones.

    Recognizing this growing trend, the Chicago Automobile Trade Association – producer of the Chicago Auto Show – has partnered with Connected World magazine to present the Connected World Conference at the 2014 Chicago Auto Show. An established exposition for the past three years, the Connected World Conference has successfully coupled connected technology providers, app developers and industry experts. Bringing this conference to the Chicago Auto Show adds a public element that hasn’t been tapped in previous technology conferences.

    The Connected World Conference examines the convergence of the automobile with today’s new communications and infotainment technologies. The Connected World Conference will be located within a 20,000-sq.ft. pavilion on the floor of the 2014 Chicago Auto Show.

    The Connected World Conference will showcase technologies, products and services developed to enhance the in-car experience. App developers, device makers, software companies, and product and car manufacturers collectively will provide 10 days of programming during the show. The Connected Car of the Year award winners will be announced Feb. 6 during the show’s Media Preview.

    The Connected World Conference will feature multiple exhibits that provide a tour of the technologies coalescing around the connected car.

    These exhibits include connected energy, connected healthcare/fitness, and a special start-up zone for innovators seeking funding. Advanced programming includes presentations on connecting the car to the house, the car to physicians, the car to other vehicles, and the car to our health and fitness.

    The Millennial Debate: Interested or Indifferent?

    Despite numerous reports arguing that Millennials aren’t interested in purchasing cars, the reality is consumers within this age demographic are starting to buy cars again as their economic circumstances begin to improve. People age 18 to 34 accounted for more than 14 percent of the U.S. new car market just five years ago, but that plunged to 10.5 percent in 2011, according to registration data collected by the Polk auto research firm. The figure grew to
    12.3 percent in 2012.

    Some experts even blame social media for Millennials’ lack of interest in cars, as the socially-connected demographic doesn’t need the real-life experience when they can live it out virtually. However, automotive executives are speaking out: General Motors’ Chief Economist Mustafa Mohatarem doesn’t believe Millennials have necessarily lost interest in cars but rather were forced to put off getting their licenses due to the lack of jobs.

    If Millennials are in fact interested in purchasing cars, then what features are they most interested in? Automakers are used to hearing that Generation Y consumers are more interested in connectivity in their vehicles than anything else. However, research company GfK found that it isn’t just smartphone and internet connectivity that interests younger consumers. They’re also very intrigued by a category of what the research firm calls “well-being” features and devices such as systems to keep drivers from falling asleep, vital-sign monitors and massaging seats to prevent muscle fatigue.

    Automakers should also start paying attention to Gen Y’s younger counterparts: Generation Z. Generation Z, those currently 17 and younger, are most interested in passenger features such as adjustable seats and systems that allow them to connect with their tablet or mobile device.

    Thursday, Feb. 7th Schedule

    Column1Column2
    TimeNews Conference
    8:00 a.m.MAMA Breakfast with Toyota’s Bob Carter, Senior VP of Automotive Operations
    9:00 a.m.Kia
    9:30 a.m.Toyota
    10:00 a.m.Nissan
    10:30 a.m.Subaru
    11:00 a.m.Chevrolet
    11:30 a.m.Volvo
    12 NoonEconomic Club of Chicago Luncheon with Joe Hinrichs Executive VP and President of The Americas for Ford
    1:30 p.m.Volkswagen
    2:00 p.m.Toyota Motorsports Announcement
    2:30 p.m.BMW
    3:00 p.m.Maserati
    3:30 p.m.Chrysler 200 Snack Break
    3:50 p.m.Lingenfelter Performance Engineering
    4:10 p.m.Connected World – 2014 Connected Car Connected World of the Year Awards
    4:30 p.m.MotorWeek Reception - 2014 Drivers Choice Awards


    Friday, Feb. 8th Schedule - Social Media Preview Schedule

    Column1Column2
    TimeNews Conference
    8:30 a.m.Word of Mouth Marketing Association (WOMMA) “Driving Engagement” Award Ceremony & Breakfast
    9:00 a.m.Panel discussion – “Driving Engagement: a Closer Look at the Current Social Media Landscape” hosted by WOMMA
    9:30 a.m.Volkswagen
    9:50 a.m.Honda
    10:10 a.m.Ford
    10:30 a.m.Hyundai
    10:50 a.m.Connected World – Inside Secrets of Cellular: Top 10 Connected World, Things the Cell Carriers Don’t Want You to Know
    11:10 a.m.BMW Snack Break
    11:30 a.m.Volvo
    11:50 a.m.Chevrolet
    12:10 p.m.Dodge/Mopar
    12:30 p.m.Chrysler
    12:50 p.m.Subaru
    1:10 p.m.Connected World – Putting NFC in Perspective: Connected World, A Primer for the Media. What is NFC and how is it transforming the world around us?
    1:30 p.m.Text2Drive Demonstration


    [​IMG]

    Yeah, that is a lot to absorb. Roger CMAXXvsPrius and I will be on the show floor all day tomorrow and part of the day Friday to bring up anything new that may appear.

    I also hear rumors that for Public days there may be over 1,000 cars on the floor. That is a lot of cars!
     
    Last edited: Feb 6, 2014
  2. PaleMelanesian

    PaleMelanesian Beat the System Staff Member

    Go tell Nissan YES on the Frontier with Cummins diesel. :D
     
  3. bestmapman

    bestmapman Fighting untruth and misinformation

    Wayne,

    See if you can get any info an the new Prius.
     
  4. rfruth

    rfruth Well-Known Member

    Big Toyota / Daytona sponsorship story announced at the show ?
     
  5. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi Andrew:

    We did and wow!

    Jud, nothing. Not even a hint of a hint.

    Rfruth, lots of racing accessory garbage :(

    Wayne
     
  6. WriConsult

    WriConsult Super Moderator

    Our own local auto show starts tonight. Always lots of fun even though there won't be any product debuts.

    Oh, and lots of snow and cold (by our standards) too. Dumped snow most of the day at 18 degrees (colder than I've seen it snow here before - usually it's clear on the rare occasions we get that cold), with about 4" so far and more to come over the next couple of days. First time in 5 years that my kid has been able to go sledding at the neighborhood park. Hoping to make it to our auto show later this weekend depending on the weather.
     
  7. rfruth

    rfruth Well-Known Member

    Anything on the Ford Focus PHEV (energi) ?
     
  8. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi Rfruth:

    Nothing. :(

    Wayne
     
  9. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    Here is the Keynote Chicago Auto Show kick-off speech by none other than Toyota’s Bob Carter.

    Midwest Automotive Media Association Breakfast at the 2014 Chicago Auto Show

    Bob Carter, Senior Vice President, Automotive Operations, Toyota Motor Sales, U.S.A., Inc.
    _________________

    Wayne
     
  10. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    Hyundai Wins Driving Engagement Award at 2014 Chicago Auto Show

    The Walking Dead Chop Shop was recognized by Word of Mouth Marketing Association (WOMMA)

    Last week Hyundai took home the second-ever Driving Engagement Award from the Word of Mouth Marketing Association (WOMMA) at the 2014 Chicago Auto Show. The Walking Dead Chop Shop campaign was chosen as the most innovative social media campaign of 2013.

    Hyundai beat out two other automotive manufacturers for the Driving Engagement award: Honda for their Project Drive-In campaign and Jaguar for their #MyTurnToJag campaign.

    WOMMA is the official trade association in the industry dedicated to word of mouth and social media marketing.

    Hyundai’s The Walking Dead Chop Shop gives fans the opportunity to outfit their own zombie survival machine through an interactive app and accompanying website: walkingdeadchopshop.com. Fans start by choosing a Hyundai vehicle – an Elantra, Veloster Turbo or Santa Fe – then add armor, survival accessories and designs from a wide range of options, including nearly 300 different car parts and custom graphic decals created in collaboration with Robert Kirkman and comic book artists at Skybound. Users are then able to share their creations with friends, get a survival score and test the vehicles out in scenarios inspired by the comic books. To date, over 190,000 Zombie Survival Machines have been created on the Chop Shop. Last year, the program also allowed fans to enter their designs into a contest where the winning design, selected by Kirkman, was built into a real car that Kirkman unveiled at New York Comic-Con.

    Hyundai’s continued partnership with Robert Kirkman’s Skybound imprint at Image Comics and Kirkman’s groundbreaking comic and best-selling graphic novels, The Walking Dead, has evolved over the past few years and now includes three Hyundai Zombie Survival Machines and a Special Edition production model Hyundai Tucson arriving in dealerships this Summer.

    Wayne
     

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