2011 Nissan Leaf Electric Car Buyers Eager For Order Followup

Discussion in 'Nissan' started by Right Lane Cruiser, Mar 29, 2011.

  1. Right Lane Cruiser

    Right Lane Cruiser Penguin of Notagascar

    [​IMG] An informal poll of Leaf customers rates their dealers 8-10, Nissan Corporate's intentions 10, and Nissan Corporate's followup...zero or lower.

    [FIMG=LEFT]http://www.cleanmpg.com/photos/data/501/leafs.jpg[/FIMG]George Parrott - GREENCARREPORTS - March 28, 2011

    A gap in service quality to be sure, but customers with the actual car in possession are very happy indeed! --Ed.

    On August 31, 2010, Nissan opened the ordering process for its 2011 Leaf, and over the follow months has gradually extended the initial markets on the West Coast and Tennessee to include a wider geography.

    The ordering process for the 2011 Nissan Leaf is unlike that for almost any previous new car. Nissan has received compliments for accepting orders at the corporate level, working directly with end customers, and then--after the order was initiated at the corporate level--letting the customer picked a dealer where they would pick up their 2011 Leaf.

    Dealers competed to get Leaf orders sent to their dealerships, quite different from the typical car ordering process where the dealer has an allocation of specific models, and the customer must "compete" with other customers who might want that same vehicle.

    Leaf buyers had to commit only $99 to Nissan Corporate to initiate and confirm their specific car order, and then searched the range of dealers to discover which one was most attractive for handling the final delivery.

    Nissan dealers offered bottom-line prices for the 2011 Leaf, starting at sticker price, and in many markets, quickly presenting discounts of $1000 to almost $2000 below that level.

    For virtually all the first 2000 or so 2011 Nissan Leaf orders, buyers assessed the "dealer experience" as positive. Leaf dealers were... [RM]http://www.greencarreports.com/blog/1057415_2011-nissan-leaf-electric-car-buyers-eager-for-order-followup[/RM]
     
  2. herm

    herm Well-Known Member

    Its an interesting way to manage the introduction of a highly in-demand car while production boots up, but it is a rape of the dealers by Nissan. Dont expect this practice to continue too long.
     
  3. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Super Moderator Staff Member

    Rape? You have got to be kidding me.

    Nissan knew damn well what would happen if they sold it uncontrolled through the dealers: there would be Volt-style markups and associated bad PR. Mark-ups are hardly what you want if you're whole idea is a cheap BEV.

    There's cost in getting set up, but it's not like they needed to do any selling or hold it in inventory.
     
  4. herm

    herm Well-Known Member

    GM did it different and you dont hear about too many unhappy buyers, many or most purchasers are getting their Volt at MSRP. For now Nissan's way of bypassing the dealer works due to the scarcity, but eventually you want the car salesman pushing the electric solution instead of steering the prospective customer to the Murano.

    Nissan's customers are the dealers, they can only go so far in damaging that relationship. We know from experience in Detroit and the USSR that command economies are not efficient.
     
  5. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Super Moderator Staff Member

    You don't hear about many buyers of the Volt.

    Nissan's customers are the end customers. Dealerships are just franchises. It's the end customers that matter.
     
  6. PaleMelanesian

    PaleMelanesian Beat the System Staff Member

  7. Right Lane Cruiser

    Right Lane Cruiser Penguin of Notagascar

    Dude!!! :eek:

    None of them is mine.

    Dude. :(
     
  8. msirach

    msirach Well-Known Member

    People is GB that just reserved theirs a couple of months ago already have theirs. My order is still "pending" that was put in 1 year ago.
     
  9. herm

    herm Well-Known Member

    Nissan does not sell cars to the drivers, only to dealers.. They dont sell cars to the second owners either.
     

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