Fledgling American/Chinese company produces a highway capable BEV

Discussion in 'BEV or Battery Electric Vehicle' started by drimportracing, Jun 20, 2009.

  1. drimportracing

    drimportracing Pizza driver: 61,000+ deliveries

    [​IMG] Will American’s accept and purchase an untried American/Chinese branded BEV_manufacturer's vehicle for $45,000?

    [fimg=left]http://www.cleanmpg.com/photos/data/501/coda04.jpg[/fimg]Dale Rodia - CleanMPG - June 20, 2009

    The CODA BEV sedan - $45,000 to start and a 100-mile AER.

    A new company is promising to supply to the American consumer a DOT certified, all-electric BEV. Coda Automotive announced plans to sell the four-door sedan in California by the fall of 2010.

    Coda Automotive, formed and developed under the stewardship of entrepreneur Miles Rubin (known for his marketing and sales of low-speed, electric fleet vehicles under the Miles Electric Vehicles brand), announced that it will be introducing an affordable, full performance all-electric sedan to the California marketplace in 2010.

    Additionally, the company, which has an existing long-term sourcing contract with Tianjin Lishen Battery Joint-Stock Co., Ltd., (Lishen) for lithium-ion batteries used in the Coda, announced the establishment of a global joint venture with Lishen to design, manufacture and sell transportation and utility power storage battery systems.

    As a new automotive company, Coda Automotive's focus will be on branding, designing and manufacturing fully safety compliant, all-electric cars capable of mainstream performance and highway use. Scheduled for delivery in the fall of 2010, the four-door, five-passenger, fully-equipped mid-size Coda sedan will be available for $45,000 (mid-$30,000s after including a $7,500 Federal tax credit and additional state incentives). Powered by a 333V Li-Ion battery with a real-world range of 90 to 120 miles depending on individual driving habits, the Coda sedan travels far enough between charges to satisfy 94% of daily driving routines. The onboard charger plugs into any 110 or 220V standard outlet and completes a full charge in less than six hours at a 220V service. Charging the battery for a 40-mile commute can be completed in two hours.

    "The Coda sedan is an all-electric vehicle for everyone," said Kevin Czinger, President and CEO, Coda Automotive. "It's a practical revolution for real drivers who need reliable transportation."

    The battery system is the chief enabling technology for electric cars and Coda has established its strategic position in the development and commercialization of automotive grade battery systems through the joint venture with Lishen. Lishen is one of the world's largest manufacturers of lithium-ion cells and a key supplier to Apple, Motorola, Samsung and Vodafone, among others. The joint venture's manufacturing facility is located within Lishen's existing manufacturing complex in Tianjin, China, thus accelerating the company's ability to commercialize the battery system and bring an all-electric car to the mass market. Plans have been made to establish capacity in the U.S. in partnership with a U.S. battery company Yardney (see below).

    "The uncertainty of battery supply is an issue that plagues many electric vehicle manufacturers today," explains Czinger. "This long-term agreement has enabled us to design an integrated battery system with an existing world-class partner with mass manufacturing capacity. That enables us to rapidly industrialize Coda's power system for commercial volume production and to scale the business. Eventually, we expect to manufacture batteries in the U.S."

    Coda's internal team, along with specialized U.S. and European engineering partners, oversee the manufacturing process to ensure that Coda vehicles are built to Western safety specifications. This includes vehicle body design, safety engineering, the design and engineering of the battery pack, battery management system and power electronics, and additional engineering to integrate an electric vehicle drivetrain (comprised primarily of Tier 1 U.S.-based supplier components) into the chassis. The Coda sedan is engineered to be Federal Motor Vehicle Safety Systems (FMVSS) complaint, and based on existing crash test results the company expects a four or five-star, European NCAP crash rating.

    Featuring a fraction of the moving parts of a gas-powered vehicle, the Coda sedan is less susceptible to wear-and-tear and never requires an oil change. The company estimates that it will cost less than $3, on average, to drive 100 miles. A comparable gas-powered sedan that gets 20 mpg costs about $17 per 100 miles. Driving a Coda equates to over $2,000 in operation and maintenance savings per year at normal driving rates -- that's $20,000 in savings over a ten year period.

    The Coda sedan is fully-equipped for comfort, convenience and safety. Factory-standard equipment includes a telematics package, navigation with turn-by-turn directions, a "green screen" that monitors driving efficiency, roadside assistance with an emergency button, a Bluetooth system with an embedded microphone, AM/FM/XM radio with Sirius satellite capability, iPod dock, MP3/USB connectivity, security system, aluminum wheels, and power windows, doors and mirrors. Safety equipment includes anti-lock brakes with electronic stability control and advanced airbags with an occupant detection system. The vehicle is backed by a three-year/36,000 mile warranty.

    Coda Automotive employs a direct distribution model, and will sell the vehicle only in the state of California initially. Coda will also perform the vehicle's maintenance and service through an outsourced network comprised of brand name car service partners. Customers interested in purchasing a Coda can register their interest on the new Coda website. The company will contact interested customers on a first come, first served basis later this year.

    Additional joint ventures

    Coda is also making waves with its ability to supply Li-Ion batteries alone. A Connecticut-based battery supplier, Yardney Technical Products, recently announced they entered into a joint venture (Coda Battery Systems LLC) to design, manufacture and sell automotive grade, lithium-ion battery power systems in the United States. Coda Battery Systems LLC submitted a proposal under the stimulus grant program to the Department of Energy on May 19 for funding to build manufacturing at a facility in Enfield, CT. The Coda Battery facility expects to employ 600 U.S. workers in manufacturing positions.

    "The partnership was a natural fit," said Kevin Czinger, President and CEO, Coda Automotive. "We are eager to apply our respective strengths to facilitate the rapid advancement of an electric vehicle industry built on the vast skills and traditions of U.S. workers. This Connecticut factory and the hundreds of new manufacturing jobs it will create are only the beginning of our long term plans."

    Yardney has long been a leader in advanced battery systems, with a history of meeting difficult requirements for the U.S. military and other government agencies. Coda Automotive is currently safety and durability testing its all-electric, zero emissions highway sedan for the mass market.
    Last edited by a moderator: Jun 20, 2009
  2. Gordon

    Gordon Highland Hypermiler

    Cars from China? Why not? Everything else comes from there these days...

    I'm all for electric cars I think they're wonderful. Electrons instead of hydrocarbons is always a very good thing, especially if the electrons are gathered in an ecological, non-polluting way. There is however one tiny snag I can find in this and that is the price. When Ford were doing their EV Th!nk program they learned one thing, that is true, of consumers. "You expect it to do less, and we expect to pay less." Now don't get me wrong, electric cars are a damned good thing, and a 90-150 range is MORE THAN enough for the daily grind, and I sure as hell wouldn't mind having one myself! But the average consumer on the street has a lot of negative impressions about electric cars, which thankfully is now changing due to Honda, Toyota and Ford by going the hybrid route and running with it. I didn't count GM here because the same idiots who killed EV-1 will kill the Volt and then opt to do a "Volt-Hybrid" with a stinking great V8 engine.

    Now price... $40,000 for an EV car is putting it out of the reach of the majority of people in the world. That is a premium that most consumers really wouldn't want to pay. Sure you can tell them they'll save $20,000 over a 10 year period but paying up $40,000 up front is a hell of a lot, or hell, even doing the monthly payments with interest @ 5%, you're looking at ~$700 a month for a 5 year payment plan.

    I hope to god a lot of people start buying EV cars though and I can't wait until all the gas guzzlers are off the road, even though I'll miss the sound of those beautiful engines when they're gone.

    Also why sell these cars only in California? Seems a bit daft if you're making an EV car and concentrating on California, the whole damn world needs them!!
  3. Taliesin

    Taliesin Well-Known Member

    Quick, back-of-the-envelope math:

    100 mile AER, we'll assume a 100 mile round trip for the daily grind just to make the math easy.

    Current average FE: 25 mpg

    That's 4 gallons of gas a day, at 30 days a month (giving it the benefit of the doubt) that's 120 gallons at $4 a gallon (I know, it's not there yet) for $480 a month (or $57600 over that 10 years).

    Then you have the payments for the car and the cost of electricity,...

    Even if you used the full capacity of the AER every day, it won't pay for itself while you are making the payments. And that's what most customers will be looking at.
  4. R.I.D.E.

    R.I.D.E. Well-Known Member

    365,000 miles. I think I will wait and see what the initial purchaser's experiences are with a car that costs that much.

    I would still need another car for trips.

  5. Taliesin

    Taliesin Well-Known Member

    I'm with you here. I can't afford to go into that much debt, and would still need another vehicle for the long trips.
  6. WriConsult

    WriConsult Super Moderator

    I can't make the math work for a big-buck BEV like that either, as much as I'd love to. (Of course I can't justify a conventional hybrid either, when the alternative is a $6000 used non-hybrid.) But I agree with the above comments that it will (sadly) have few buyers.

    Too bad they can't build them NiMH cells. I bet it'd drop the cost by at least $10k.

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