BMW report shows Brits really want both fuel economy AND performance

Discussion in 'BMW' started by xcel, Oct 25, 2008.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    BMW also disses hybrids, including their own :confused:

    [xfloat=right][/xfloat]Wayne Gerdes – CleanMPG – Oct. 25, 2008

    European BMW 118d Mild-hybrid – This turbo-diesel will pull an easy 55 mpgUS on the highway.

    According to a recent BMW sponsored online study in the UK, drivers want more fuel efficient automobiles but only if they can deliver the highest levels of performance. It was also concluded that Britain’s motorists are opting for lower emission cars not to save the planet but to be kinder to their wallets.

    With the environmental impact of an automobile being an issue, only 20 percent of Britons look at CO2 levels when buying a new car. 75 percent of motorists would purchase a lower-emissions car only if it saved them money. These are the conclusions of the Driving Change report in which BMW quizzed 2,068 motorists.

    The bottom line

    When questioned why they thought people choose to drive a more environmentally friendly car, 59 percent of respondents identified lower fuel bills as being the main reason whereas only 13 percent cited reduced emissions.

    In the current economic environment with higher-than-usual fuel costs, the report highlights how choosing a more fuel efficient car can make substantial savings.

    Using BMW’s EfficientDynamics technologies, many BMW automobiles are more fuel efficient than their competitors. According to independent studies, the BMW 123d uses $200 less fuel over 10,000 miles than its closest luxury competitor. Notice BMW is reporting a luxury class competitor, not a sized based one alone. In addition, the BMW 318d uses $290 less fuel over 10,000 miles than a Mercedes C-Class C200 CDi.

    Total cost of ownership is not just fuel economy related

    In Britain and much of Europe, Motorists who buy lower emission vehicles pay less in automobile taxes and will see less deprecation.

    To compare cars in the luxury class, it’s easy to see the impact made by BMW EfficientDynamics technologies:

    Total cost of ownership comparison study

    MakeModel* Combined Fuel Consumption (mpgUS)CO2 Emissions (g/km)UK Vehicle Excise Duty BandUK Annual Car Tax ($ USD)% Residual Value after 3 yrs or 30,000 miles
    AudiA6 TDI40.6151D23241
    MBE220 Cdi38.6160D23252
    Saab9-5 TiD36.8174E27238

    * New European Drive Cycle (NEDC) Combined.​

    Power and performance

    The report highlights that it is not enough to simply own a more efficient car. 21st century consumers have high expectations with regards to lower fuel costs and higher performance. Contrary to popular perception, cars can be both fuel efficient and powerful as BMW makes models that can hit 140mph and return 57 mpgUS on the NEDC Extra Urban highway test cycle. Not questioned during the study however was do we need automobiles that go 140 mph?

    Richard Hudson, Marketing Director for BMW UK, said: “This report has provided tremendous insights in to the honest motivations for today’s consumers. It’s all very well to offer more efficient products, but unless the quality and performance also progress, they simply won’t sell.”

    The hybrid slam and real world comparisons

    The survey reveals that more than 54 percent of the respondents believe a diesel-engine equipped car is more efficient over long distances than a current, comparably-sized, hybrid. According to an independent fuel economy study, BMW’s diesel models fare better on long highway journeys than similar vehicles from Audi and Mercedes and even the Toyota Prius. Of course the 118d, 120d and 123d are mild-hybrids in their own right with Stop/Start, mild regenerative braking and alternator shutdown control let alone are compact sized automobiles vs. the Prius mid-sized status. All said, the 2.0L turbo-diesel equipped compacts are more fuel efficient out on the highway but vastly underperform a Prius, around town.

    A more careful look at either the European specific NEDC rated fuel economy ratings, CO2 or SMOG forming emissions figures reveal the truth however. The Toyota Prius’ 55mpgUS combined on the NEDC, 103 g/km of CO2 emissions on the same NEDC and a smog forming SULEV-2 US based CARB emissions rating is vastly superior to BMW’s most fuel efficient 118d’s 52.3 mpgUS combined, 119 g/km CO2 emissions and a SMOG forming emissions level so high it would not be allowed in the US without a special temporary permit/waiver given by the US EPA!

    While many drivers believe current hybrid vehicles have shortcomings and are not always the cleanest, most efficient or include the best driving experience, in many cases, they are incorrect. Fortunately, the industry is moving towards cleaner and more fuel efficient diesels, mild hybrid diesels, Hybrids, PHEV’s and BEV’s.

    Hudson continues: “In the current climate, finance is an overwhelming issue and external factors like the Government’s CO2-related taxes and the rising cost of fuel are all having an impact. More and more people are considering emissions alongside their longer-term cost savings when buying cars. On top of that is a social pressure about the environment that models featuring BMW EfficientDynamics technologies work well to relieve. They balance the desire for high performance and an engaging driving experience with improved fuel consumption and lower CO2 emissions.”

    The Online survey consisted of a total sample size of 2,068 adults questioned between Aug. 15th and 18th, 2008. All Great Britain respondents were 18 or over with only 60 percent actually owning a car of their own.

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