IQS Shows Vehicle Design as Critical as Perceptions.
WESTLAKE VILLAGE, Calif - The way in which technology is integrated into new-vehicle design, particularly interior features and controls, is considered by consumers to be as important to quality as are defects and malfunctions, according to the J.D. Power and Associates 2006 Initial Quality StudySM (IQS) released today. The study is in its 20th year. The Initial Quality Study, which serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership, has been completely redesigned for 2006 to capture problems experienced by owners in two distinct categories?quality of design and quality of production (defects and malfunctions).