GM Uses Digital Tools to Benchmark Competitors
Advanced technologies apply precision to competitive benchmarking Red, white and blue light scanning used by GM to competitive benchmark competitor vehicles. The high-tech search for what is good and bad is conducted about three dozen times a year globally with models strategically selected that are all-new or feature industry-first systems and technologies. The light scanners mathematically capture precise 3-D images of vehicle structures and components. Complete sets of scans become reverse-engineered computer models for comparing to GM designs.