Streamline Design ? Honoring the Work of a Futurist
Nov. 5th marked the birthday of a man who quite literally changed the look of the 20th century and whose designs live on well into the 21st. Raymond Loewy is known as "The Father of Streamlining". And possibly his most iconic creation is the Coca-Cola Bottle. Industrial Design is the study and creation of products whose appearance, function and construction have been optimized for human use. It emerged as a profession in the U.S. in the 1920s but really took hold during the Depression. Faced with decreasing sales, manufacturers turned to industrial designers to give their products a modern look that would appeal to consumers.