NADAguides Explores Relationship Between Research Trends and Sales.
COSTA MESA, Calif. - NADAguides.com experts recently analyzed the vehicle information consumers researched on the company's Web site and then compared these results to actual sales data. The results of this analysis found that there is a correlation between what types of vehicles consumers are researching and what they actually purchase. For example, NADAguides.com executives said consumer attention to the hybrid section of the Web site grew significantly from the first to second quarter, up 1,200 percent. More specifically, executives said the 2007 Toyota Camry Hybrid captured the most consumer attention in the second quarter, garnering 9 percent of the Web site's total traffic. In second place was the 2007 Toyota Camry, with almost 3 percent of total site traffic.