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Art in an urban space

Although the Smart brand has far surpassed its peak popularity here in the US, that doesn?t mean they stop promotion elsewhere. At the invitation of Smart and the creative network ROJO? a total of 2,959 squre feet of concrete in the center of S?o Paulo has been transformed from grey to a multitude of colors and art. The urban art artists OVNI and Nuria Mora from Spain, Eltono from France, Brazilian Tony de Marco, Tofer Chin from the USA and Superblast from Germany have brightened up the city of 19 million inhabitants with their outsize murals. ROJO? Out by smart is the name of the art initiative with which smart is extending its activities in the area of urban creativity on the South American continent. The car brand has been active in Brazil since April of this year.

Art in an urban space
xcel, Oct 25, 2009
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