Ford plans 100,000 Fiesta test drives by December
Dearborn, MI. -- Ford is launching an aggressive eight-month consumer test drive tour as part of the Fiesta Movement, the company?s social media campaign to build awareness for the all-new US based 2010 Ford Fiesta launching next year. ?The Fiesta Movement is about bringing a fuel-efficient, fun new car to the people to experience,? Connie Fontaine, Ford Brand Content and Alliance Manager. ?Our goal is to conduct 100,000 consumer test drives by the time that we reveal the North American production version later this year.?