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Ford is looking for 100 socially networked individuals for first drive of t

Dearborn, MI ? Ford is creating a ?movement? with an official car. The only item missing is you! Ford is looking for 100 specially selected individuals to take the all-new and not yet released Ford Fiesta for a drive. ?It?s all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers,? said Sam De La Garza, Ford?s small car marketing manager. ?These 100 socially-vibrant Fiesta Movement ?Agents? will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube.?

Ford is looking for 100 socially networked individuals for first drive of t
xcel, Feb 20, 2009
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